Dierbergs Markets

Using a unified digital strategy to elevate a regional grocer’s online presence.

22%

increase in web traffic

18%

increase in web traffic

30K

app downloads in 3 weeks

The Client

Dierbergs Markets, a family-owned grocer with 25 locations across two states, combines exceptional in-store experiences with a growing digital footprint.

Known for its commitment to quality and community, Dierbergs sought to enhance its online presence while maintaining its connection with customers.

The Challenge

Dierbergs needed a cohesive digital strategy to modernize its brand presence across its website, social media, email marketing, and paid ads. Additionally, they aimed to launch a customer-centric app and address a labor crisis through effective communication.

The Solution

Curiosity in Color implemented a multi-faceted approach, including:

Brand Storytelling: Highlighted local farmers in a heartfelt campaign that connected with customers.
Email Marketing Enhancements: Introduced A/B testing and strategic content optimizations.
Crisis Management: Devised a real-time communication plan during labor negotiations.
Digital Integration: Unified digital assets to reflect Dierbergs’ in-store excellence.

MyDierbergs App Launch

Reached 30K app downloads in 3 weeks!

The goal was 30K downloads in 3 months, but we surpassed that thanks to a targeted digital marketing strategy involving social media marketing, promotions, email marketing, and in-store signage.

Services

Elevating the grocery experience with fresh digital strategies, connecting communities to local farmers, and enhancing brand loyalty across every aisle and online platform

Meet The Farmer Campaign

Increased local produce sales and increased brand loyalty.

Dierbergs has a robust relationship with local farmers who provide produce straight from the farm to the store. This campaign featured 7 local farmers, their produce, and an accompanying recipe.

This campaign included email blasts, social media support, tailored recipes, Snapchat filters, and SEM ads, all centered around local farmers.

View our other work.

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